With the unbelievable growth of mobile gadgets such as smartphones and tablets, it’s now more critical than ever to opt for responsive web design services. Your current and potential customers are browsing mobile devices more than ever, needing to visit your site and contact you regardless of what type of gadget they’re using. So, you have to have a website that fits their needs.
If you still need to be convinced, the following are 6 key benefits of opting for a responsive website.
Mobile use continues to rise
More than half of the people own smartphones and mobile devices account for more than 60% of web traffic. And these figures are increasing all the time. Thus, to keep your site accessible to most of your customers, your design must always work on every device. And since the marketplace is highly competitive, losing even a single customer can be costly.
Easy to run
You don’t have to pay for web design and development and then manage many sites when you can create just one. This keeps things simple, saves time and is good for your ROI. Then, when you need to update content, you only need to do it once instead of across several platforms.
Better user experience
There are plenty of reasons why you need a responsive site for your business, but they all come down to providing your customers with an enhanced user experience. With a responsive site, you no longer have to side scroll, pinch, or zoom to view the whole site on a mobile device. Moreover, better user experience decreases bounce rates, improves site conversions, and boosts brand perception.
Adapts easily to several device sizes
Do you want your site to look stunning, no matter the size of device or screen? Then choose responsive web design. But don’t just limit yourself to tablets and smartphones today. Look to the future with smart watches, Google Glass, and other new devices that will be made for browsing. Responsive web design will also work for them.
Better for SEO
You want to rank your website well in both mobile and desktop devices. With a responsive website, you simply need to manage and optimize a single domain as well as one version of every page. When you decide to have a separate mobile website, you double the work of your marketing department and yours. It’s simpler to optimize a responsive website for search engines and your clients as you can focus on one place.
With lots of companies marketing more on social networks, it’s very likely that customers will access your site from mobile gadgets. A responsive website allows mobile viewership, making it easier to manage marketing and SEO campaigns.