Retractable banner stands are more than ever before very important ways for businesses to advertise and promote their products in tradeshows and exhibitions. The benefits of such banner stands are well known, including portability, convenience, and ability to draw attention. However, specific retractable banner stand designs usually match just specific promotional goals. Thus, it’s important to consider your marketing aim when choosing, and the guidelines below may be useful to you:
Versatility of Construction
Pick a design with the versatility to fit your needs, whether during outdoor or indoor deployment. If these banners are for outside exhibition, you need to assess if they come with all the attributes needed to survive environmental harshness, for example a hard-wearing scrim vinyl for protection of graphics from vanishing on exposure to the sun, as well as strength to stay upright despite the effects of the wildest of winds.
The Size Factor
Select a retractable banner stand size depending on how you planning on utilizing it. The typical range for banner size is anything between 10″ to 60″ in width and 7″ and 90″ in height. Start by determining the size of your exhibition booth to work out banner size. As a rule of thumb, the right size of a retractable banner stand is conspicuous enough to attract customers without getting in their way. If you’re using other marketing tools at your exhibition, make sure you don’t compromise their impact by deploying super large banners.
Frequency With Which the Same Retractable Banner Stand is Being Utilized
Consider if you’re likely to review the artwork and text on your banner. You may not have already addressed that consideration, yet the frequency with which you intend to use the same retractable banner stand for unique promotions does decide the type you should get. If you wish to utilize the same banner for the same role in its entire lifetime, for example displaying your company logo or advertising your main product, choose a banner construction with a fixed graphic cassette. On the contrary, if your marketing-oriented banner is meant for several products, and you regularly change your promotions, you’re better off with an interchangeable graphic cassette because it lets you change the exhibition content when need be.
Consider Quality Requirements
Different banners come in a wide spectrum of construction materials, amounting to quality variations. You may go for budget banners if you’re using them once in a while. Despite their possible lower quality, they won’t disappoint if you deploy them in less harsh external conditions. For more often use and installation in extreme outside conditions, you’re better off with excellent quality banners.
Identify the ideal retractable banner stands that are superior resources for marketing, offering you unrivaled adoptability, easy use, and portability.